Soji Energy founder Rebecca Coon shares her inspiration behind the brand.
“I’ve always interpreted crystals as the physical form of beauty and mindfulness” enthuses Rebecca Coon, the brains behind Soji Energy, her Salt Lake City-based crystal healing brand that’s become an authority on those chic crystal water bottles that you’ve surely seen, but likely furrowed your brow in curiosity on how to properly utilize. “Crystals can help us cultivate mindfulness; and by doing so we develop powerful gateways to our inner beauty and well-being that ultimately manifests itself in the form of positive energy in the body.” “The importance of mindfulness, and the need for this reminder in our everyday lives was the inspiration behind the brand.”
“I’ve always been attracted to pocket stones because I could bring them with me anywhere and constantly interact with them as a reminder to be more present, grateful, and in tune to my intentions.” “Although pocket stones are great, I've always believed if crystals had more of a physical utility to complement the metaphysical, I would find myself using them more often” explains Rebecca. After giving us much insight into her experiences using crystals she goes on to say “Metaphysically speaking crystals are the Holy Grail and offer a variety of remarkable healing benefits, however crystals can also be used as a daily reminder to slow down, take a moment, and be present; which in the modern age is no easy task.”
“I want to improve the way we use crystals,” says Rebecca of her creations like the Soji Crystal Infused Water Bottle, and Soji Rollers, all designed with crystals ethically sourced from around the world. “Personally I’ve always wanted a more intimate way to use crystals on a daily basis, and couldn’t find the products I was looking for, so I created my own,” she shares of her motive for innovating unique products within the crystal healing industry. “Not only are crystals aesthetically beautiful, but they’re cosmic beacons that radiate energy, and we should all be around them more.” “Most crystals in our environment rest in the corners of our home, by adding functionality to these powerful stones, we can interact with them constantly and reap the benefits of crystals healing during yoga, work, play, or on the go.
A MODERN REVIVAL
@sojienergy has quickly gained a following, counting loyal fans like model Tara Kellie amongst the brand’s cult following of celebrities, influencers, and insiders. Touting benefits like skin healing, inflammation calming, radiance and rejuvenation, the ancient method of crystal healing is experiencing a modern revival.
THE SOJI LINEUP
In an effort to remove any mystery behind the brand’s Soji Rollers, Beauty High Trays, and Crystal Water Vessels, Rebecca breaks down the What, Why, and How? for each product
Available in 5 different stones, the “Soji Crystal Water Bottle is the brand’s best-selling product. “We have tirelessly been improving the design, function, and capacity for our bottle. We want everyone to experience crystal energy in a beautiful water vessel so we spent over a year designing the bottle to get the aesthetics and functionality correct” says Rebecca. The BPA-free glass bottle boasts a 700ml capacity, a crystal that seemingly floats, and is easy to clean due to the fact that it’s constructed without metal wires or adhesives.
HOW TO USE:
Step 1: Fill your bottle with water (preferably filtered water)
Step 2: Enjoy pure crystal energy during yoga , work, play or on the go.
Step 3: Hand wash as you would any fine glassware.
Step 4: Sip often with intention.
PRO TIP: The Soji bottle towers are interchangeable. No need to purchase another bottle, just switch out the stone whenever needed.
The Soji X Crystal Water Dispenser is the luxury beverage dispenser that will elevate your next social gathering into a higher dimension. The attractive design has a timeless, yet completely original aesthetic, and showcases an eye catching X-large crystal tower designed to amplify the energy and mood of the party. “We created the Soji X Water Dispenser with communion in mind” remarks Rebecca. “We want friends, family, and guests to be able to share in the power of crystal energy together in a fresh new way.”
Releasing September of this year, the “Soji X Crystal Water Dispenser” is already located in several high end boutiques and spas around the country. Stay tuned as the dispenser will be available for purchase before fall festivities begin.
HOW TO USE:
Step 1: Pick out a location for your dispenser. (Kitchen, Bar, Event, Store)
Step 2: Add the Crystal tower to the attachment piece and fill with water
Step 3: Drink often with intention to elevate your mind, body, and spirit.
PRO TIP: “Get creative by adding decorative, shaped ice cubes, slices of fruit, sprigs of herbs, fresh or dried flowers!”
Soji Beauty High Trays
The Soji Beauty High Tray is everything the name exudes. A fabulous gemstone tray designed to positively charge beauty products, jewelry, crystals, and more. “We believe beautifying rituals are an intimate moment each day when beauty and mindfulness are in sync.” “We wanted to create a product that would complement and elevate this synergy” says Rebecca. The Beauty High Tray seems to do just that. The gorgeous tray will showcase your favorite self-care products and emit enough good vibes to give you an energy boost before you take on the day.
HOW TO USE:
The Beauty High Tray amplifies the energy of objects set upon it. Take your skin and beauty routine to the next level by following these tips:
Step 1. Select a handful of your favorite self-care products that complement each other. (Skin products, makeup, face masks, etc.)
Step 2. Set your intentions and charge your products by placing them atop your crystal tray.
Step 3. Allow 24hrs for the crystal properties to magnify the energy of the product(s).
PRO TIP: “Consistently use your positively-charged product(s) to absorb crystal energy and take your skin and beauty ritual to the next level.”
Soji Beauty High Rollers
Soji Beauty High Rollers are gemstone roller-ball crystals with an inner chamber to house your favorite face serums, essential oils, or perfumes. “We created a supercharged portal to add a spiritual element into your self-care regimen, where new intentions can be reset and the old cast away” explains Rebecca. The crystal roller is a little bigger than a container of lipstick, and sized perfectly for home or travel use. A handful of boutique retailers are currently selling the Beauty High Roller, however Rebecca promises they available online soon!
HOW TO USE:
Step 1: Create an intention while filling your Soji Roller with your favorite face serum or essential oil blend. (use affirmation words such as "I am" or "I will.")
Step 2: Place your roller on your vanity, shelf, desk, or in your handbag.
Step 3: Retrieve your roller, take a deep breath, focus on your intention, and roll on.
PRO TIP: “You can also put your Soji Roller in the fridge overnight and use it as a morning de-puffer!”
Interview By: Elizabeth Acre